Call for Submissions - Cool Worldwide Radio

Cool Worldwide Radio and React Radio Network are now accepting submissions for airplay from music artists throughout the Washington-Baltimore region. Rock, Jazz, Funk, Neo-Soul, Hip-Hop, Blues & World Beat music accepted; re-issues and out-of-print recordings OK. Albums and singles are acceptable in CD Audio and/or .mp3 format. Send an e-mail for more information on promoting your next album release or reserving performance space.

MP3 singles less than 4.5Mbps may be forwarded by e-mail. Please include your contact information, i.e.; full name, name of act (if different), phone number, mailing address, etc., with your submission. Please forward CDs -- singles and albums -- with your contact information to:

Cool Worldwide Radio
c/o 4415 39th Place
N. Brentwood, MD 20722.

Visit React Radio Network on Facebook @ www.facebook.com/ReactRadioNetwork

React 1480 AM WPWC Open House - Saturday, May 28

React 1480 AM WPWC is hosting an open house, Saturday, May 28, 11 a.m., of our studio located at 6621-A Electronic Drive in Springfield, VA.  This is a FREE event showcasing React's commitment to progressive radio art & culture in the Nation's Capitol.  Visitors will have opportunities on site to support React Radio as a Basic or Pioneer's Club member, as a program sponsor, or with an annual Business membership. 

Send an e-mail for more information on supporting React 1480 AM WPWC as a member or sponsor.

Do SOMETHING!!!

React Radio WPWC 1480 AM Conference Call TONIGHT @ 9 p.m.

Dial (305) 848-8888 to access tonight's conference call.  Use the code 9212883374 when prompted.

react Radio Open Conference Call - 9 p.m. Wednesday, May 11

React Radio is hosting an open conference call tomorrow night @ 9 p.m. to discuss the latest developments and opportunities.  For aspiring programmers, it's especially important that you participate in the phone conference if you're available, for we will announce our orientation period. 

The conference call is open to all who have expressed their support for react Radio and progressive radio art & culture in the Nation's Capitol.  We welcome your participation as a member, shareholder, and/or sponsor, and will discuss those alternatives during the conference call.  We ask that you R.S.V.P. with an e-mail reply if you can't participate tomorrow night so that we may keep you informed.

The phone number is (305) 848-8888; the conference code will be posted here and to our Facebook group, React Radio WPWC 1480 AM, tomorrow.

react Centre @ Mama Cole's Announces Performance Space Available for Spring/Summer 2011

react Centre @ Mama Coles is now accepting reservations for its performance/meeting space, opening
May 2011 at 1918 Martin Luther King, Jr. Ave S.E. in Anacostia.  Dates for the Spring/Summer 2011 calendar are available for public and private occasions featuring:

• performing artists (including music acts, DJs, spoken word artists, comedians, etc.)
• non-profit organizations
• political activists
• journalists/news events
• event planners
• social clubs
• film & video screenings
• recording labels
• small business & entrepreneur networks
• birthdays

and more may be saved through September 30, 2011 with a $200 deposit -- with no hidden charges.  (Production costs for react Radio Network broadcasts and/or recordings produced in partnership with the promoter/event planner are extra.)

Reservations will be held on a first-come, first-served basis.  Any admissions, cover charges, etc., shall be at the discretion of the promoter/event planner.  All revenues from cover charges, ticket sales, and/or admissions for react Centre events shall be retained by the promoter/event planner, unless negotiated otherwise.  The react Centre @ Mama Cole's features a cash bar, however food and beverage catering services are available and promoters/event planners may provide their own food and beverages at an additional fee.  Event security is at the discretion and responsibility of the promoter/event planner.

Send an e-mail for an application and more information.

Call For Radio Hosts; 2nd react Radio 1480 AM Programmer's Meetup

react Radio WPWC 1480 AM will be accepting reservations for its 2011-12 programming schedule at our 2nd programmer's meetup, 6 p.m., Sunday March 20, 2011, at 760 N St NW, Washington, D.C.  Over 360 'prime-time' (daytime) hours per month are available for music- and public affairs-themed programming featuring content produced in the Washington, D.C. region.

Reservations for pre-recorded, 'live', or syndicated productions featuring local content from:
     •performing artists (including DJs, spoken word artists, and comedians)
     •educators & schools
     •political activists
     •non-profit organizations
     •journalists
     •webcasters
     •recording labels
     •event promoters
     •small businesses & entrepreneurs

representing progressive politics and related music genres -- including Jazz, Neo-soul, House, Blues, Alternative Hip-Hop & Rock -- will be accepted.  

Time slots will be awarded on a first-come basis, with a priority given to shows featuring locally produced music- and/or public affairs content.. Programmers will be required to participate in the network's membership campaigns, but also permitted the option to use their time slots for fundraising on behalf of charitable causes, or for commercial purposes, earning income from securing 3rd party sponsorships and/or promotional agreements. Financing is available.  A deposit equal to the amount of your 1st month's programming is due with your reservation.

To obtain a copy of the network guidelines and an application form, send an e-mail with your full contact information (full name, address, telephone number) to: neon_noodley2k@yahoo.com. Make sure to enter 'react radio host opportunities' in the subject box.

react Radio Network 1480 AM Announces $375K Offering

Future Site of react 1480 AM Studios @ Mama Cole's

1918 Martin Luther King Ave S.E.

'Deathstar' Marketing Plan Takes Shape for Radio Network's April '11 Launch

react's second marketing session again burst with the type of passion and intelligence worthy of a public policy debate.  The objective of Sunday evening's meeting was to refine the radio network's marketing plan; to settle upon its corporate mission, vision, identity (brand), target metrics, and promotional strategy as its launch date approaches.

The initial framework for the marketing plan was created at a meeting 12 days earlier.  Gloria Nauden, former executive director of the D.C. Commission on the Arts and Humanities, lent her expertise in focusing the workgroup's ideas into readily digestible marketing materials.  By the closing of Sunday's meeting, a consensus was reached most of the information needed for react's media kit -- including the target market's demographic and psychographic profile.  The topic of demographics proved to be the most vigorous area of discussion, with very strong feelings expressed both for and against ethnocentric marketing strategies.  After a somewhat lengthy and intricate sidebar on economics, marketing, and radio, it was decided ethnocentric appeals were both problematic and inconsistent with a 'progressive' theme.

There was a short discussion on how best to take advantage of new media and the Internet.  Isaac Shmaschemov raised some very interesting points on how the latest technologies are underutilitized by broadcasters.  Not much time in this session was spent discussing new media strategy, but Isaac, Seth Jackson, Robert Newkirk, and I have pledged to meet ASAP to map out this part of react's marketing plan, including the network's logo and web page.

A topic that sent the workgroup into brain fade twice is the network's promo liner, the voice-over announcers give every hour when giving a radio station's ID, e.g.; 'Q99 FM... BANG!!! The Future of Rock n' Roll'.   I think there had been 7-8 suggestions in the first marketing session, and another 10 discussed between Kymone Freeman and myself.  Again, some good ideas bubbled up from the group -- all of which were intended to capture the essence of our mission and programming format.  It was near the end of the session, after the debate over promoting react as 'Black' versus 'Progressive', when someone casually mentioned, '360 degrees of knowledge'.  I quickly wrote, '360 degrees of positivity' on the board, and the phrase seemed to resonate with the workgroup.  I think it's a winner.

Hopefully, we'll be able to have promotional literature announcing react -- with its logo and slogan -- available for Kymone's event this Sunday at the Lincoln Theater , Umoja on U: A Black History Celebration. 

D.C. Radio Network's 'Deathstar Project' Unveiled at MLK, Jr.-Day Meetup

Plans for a listener-supported, free-form broadcast radio outlet featuring progressive content produced in the Washington, D.C. region were put on display in Shaw/Mid-City during Dr. Martin Luther King, Jr.'s birthday before a group of local investors, media & music pros, and community activists.  react radio's William Tucker, Jr. and Kymone Freeman outlined the network's business plan, including its mission, marketing strategy, and capital requirements, then followed with a Q&A session and open call for programmers/radio hosts.

So much positive energy flowed from those in attendance that the event lasted well beyond its scheduled 3 hours.  Two items that generated the biggest reaction were a soundstage/studio/public venue based in Anacostia, and a possible offering of shares in the venture directly to the public.  The soundstage idea merges a 'black box' performance space with an on-air studio as inspired by CBS Television City in Hollywood and, in an ironic twist, Radio One's old WOL 1450 AM studio at 4th and H Streets in Northeast D.C.  Opening react's studios to the public is seen as key to fulfilling a broadcaster's obligation to their community; a value abandoned long ago by many radio station owners and networks.

As the meetup drew to a close, the venture made significant progress toward its campaign's first stage goal of $50,000 before Spring 2011.  Efforts are now focused on setting up the temporary remote studio in anticipation of starting broadcasts on WPWC 1480 AM in the next few weeks.    

Call for Radio Hosts

A free-form broadcast radio network based in Washington, D.C. is accepting proposals for its 2011-12 program schedule. regional electronic arts and community telecom, react, is opening 360+ 'prime-time' (daytime) hours per month on an AM affilate in the nation's 9th rated radio market for  music- and public affairs-themed programs. Proposals for pre-recorded, 'live', or syndicated productions featuring local content from:

• performing artists (including DJs, spoken word artists, and comedians)
• educators & schools
• political activists
• non-profit organizations
• journalists
• webcasters
• recording labels
• event promoters
• small businesses & entrepreneurs

representing progressive politics and related music genres -- including Jazz, Neo-soul, House, Blues, Alternative Hip-Hop & Rock -- will be accepted. 

Early submissions will be given highest priority in scheduling, with time slots awarded on a first-come basis.  Programmers will be required to participate in the network's membership campaigns, but also permitted the option to use their time slots for fundraising on behalf of charitable causes, or for commercial purposes, earning income from securing 3rd party sponsorships and/or promotional agreements.  Financing is available.

To obtain a copy of the network guidelines and an application form, send an e-mail with your full contact information (full name, address, telephone number) to: neon_noodley2k@yahoo.com.  Make sure to enter 'react radio host opportunities' in the subject box.